Take appointment requests with 100 free website conversations a month.
Visitors can ask about your services after you close. Penny answers from your approved pages and sends you their appointment requests. Add her with one line of code; paid plans also book open calendar slots.
14 days of Pro included. No credit card.
- Do you do tankless water heaters?
- Yes. We install and service tankless units, and we swap tank heaters for tankless. Is yours failing, or are you planning ahead?
- Replacing. Ours is 15 years old and the hot water keeps running out.
- We quote after a visit so the tech can check your hot-water needs, gas line, and venting. When would you like someone out?
- Thursday morning works. I’m Sam Adeyemi, (312) 555-0147.
- Thanks, Sam. Thursday morning is in as a request under that number, and the office will contact you to confirm. What’s the service address?
Give after-hours visitors answers about your business.
She answers from what your site says and from the knowledge pack for your trade. Anything about price stays inside the policy you set.
Hours
Open now, open Saturday, closed for the holiday. She answers from the hours you set, in your timezone.
Service area
A visitor types a town or a zip code. She says whether you go there, and if you don’t, she says so before she asks for their details.
Services
Repairs, installs, maintenance plans. She answers from your services page and from the knowledge pack for your trade.
Do you do X
Tankless, heat pumps, sewer cameras, EV chargers. She answers from the services your business approves; the trade pack helps her explain the terms.
Your pricing policy
“We quote after a visit.” “The service call is a flat fee.” She says what you tell her to say about price and nothing more.
Directions
Your address, where to park, which door to use, as you wrote them on the site.
When a visitor needs a custom quote or an answer your website does not provide, Penny captures the request and their contact details for your team. On Starter and up, your emergency instructions also apply to urgent situations reported in chat.
Read the visitor’s request and the details they shared.
Emailed and logged
The transcript, the contact details the visitor provided, and what Penny did about it, in your email and in the dashboard log next to your calls.
Leads with a reason attached
Name, number or email, and why they came, on every lead. A visitor who leaves without giving a number still shows up in the log with what they asked.
Appointment requests on Free, live bookings on Starter
On Free, Penny takes the appointment request and you confirm it from the email. On Starter and up, she books straight onto your calendar during the conversation.
One line of code puts Penny in the corner of your site.
Copy the line, paste it before the closing body tag, and reload. The widget is bound to the domain you register, so the line only works on your site.
<script src="https://pennyassistant.com/chat.js" data-penny="YOUR_BUSINESS_ID"></script>Your phone and website follow the same business rules.
Set your business information once for phone and chat. Your hours, approved services, language preferences, and booking rules stay consistent across both. Visitors can use the phone button when they would rather call.
On top of your site she reads the knowledge pack for your trade, one of the 30 lines of work on the industries page.
In chat
- Answers from your pages
- Takes the visitor’s name and number
- Appointment request, or a live booking on Starter and up
- Hands off to your phone line
On the phone
- Answers from the same pages
- Captures the caller’s required fields
- Books onto your calendar during the call
- Transfers or pages on-call under your rules
Edit a setting once and both channels follow it.
Free chat includes a small “answered by Penny” mark.
On Free the widget carries a small “answered by Penny” mark under the conversation and stops at 100 conversations a month; past that it shows your phone number until the month resets. Starter removes the mark and the cap.
What Starter adds to the free chat.
Free $0/mo Chat on your website. 100 conversations a month. | Starter $29/mo For an owner who needs calls answered and appointments booked. | |
|---|---|---|
| Website chat | 100 conversations a month, “answered by Penny” mark, appointment requests you confirm | Unlimited, no mark, live booking |
| Phone answering | — | 100 minutes a month, $0.29 a minute after |
| Answers from your website and the trade knowledge pack | ||
| Lead capture, with an email after every conversation | ||
| English and Spanish | ||
| Live calendar booking (Google, Outlook), phone and chat | — | |
| Emergency rules, transfer to one number | — | |
| Call log with transcripts; Zapier and webhooks | — | |
| Support |
Starter is $29 a month billed annually, or $35 month to month. Every plan: no setup fee, keep your number, cancel from the billing page.
14 days of Pro included. No credit card.
Before you add chat to your website.
The cap, the mark, the hours it shows, Spanish, and what she does with a rude visitor.
One visitor, one session. A visitor who asks three questions in a row and then leaves a number is one conversation. The same person coming back the next day is a new one. The running count for the month is on the Website chat page of your dashboard, next to the log.
Give Penny a call before you forward yours.
Try the HVAC demo, then set up Penny for your business. Your account includes 14 days of Pro; Free keeps your website chat after the trial.
14 days of Pro included. No credit card.