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AI receptionist for funeral homes

Penny calls your on-call director when a family reaches your funeral home answering service.

Penny answers service-time questions, books planning appointments, and gathers the details your director needs for a family’s first call. She follows your on-call schedule for at-need requests, with a complete message and your backup contact if the transfer is unanswered.

A question she asks

Penny asks whether a planning appointment is for the caller or a family member, then offers the director’s approved times.

Try Penny free

14 days of Pro included. No credit card.

Or call her from your phone: (630) 297-4128

The demo line

The shared demo offers a general example of Penny answering a call

The live demo uses Summit Heating, a fictional HVAC business. Listen to her intake here; test your own trade’s rules in your Penny account. The industry transcripts are scripted examples.

(630) 297-4128
  • In your funeral-home account, ask to book a planning appointment for next week and check the director’s available times.
  • Ask for service times and directions and hear the information your office has posted.
  • Ask about a price from your current General Price List and check the approved wording.
  • Test an at-need first call and confirm that the required details accompany the director’s transfer attempt.
How she takes the call

The first call follows your director’s handoff procedure

Families call for different reasons. Penny shares the service times and directions you have posted, records questions for the office, and books planning appointments from the director’s available times. Florists and other vendors receive the delivery information your team approved.

For a family’s first at-need call, Penny explains that she will gather a few details and try your director. She asks one question at a time: the caller’s name and relationship, the name and location of the person who has died, whether hospice or the facility has been notified, and the callback number. An existing pre-need plan is noted for the director to locate.

Your director handles arrangements, required releases, and transfer timing. Penny states only the prices your home has supplied from its General Price List. If the caller is unsure whether the person has died, she directs them to 911 before funeral-home intake.

Penny attempts the on-call transfer under your procedure. If it is unanswered, the director and designated backup receive a complete urgent message. The call record gives your team the context for their next conversation with the family.

A call, written out

A planning conversation begins with an appointment on the director’s calendar

Illustrative planning inquiry for a fictional funeral home: Penny books an approved appointment and records who will attend, with service choices left to the director.

pennyassistant.com/calls
Inbound call · Wrenfield Funeral Home
Answered by Penny · transcript
  1. Penny
    Wrenfield Funeral Home, this is Penny. How can I help?
  2. Ludmila (caller)
    I’d like to make an appointment to discuss planning ahead for myself.
  3. Penny
    I can help arrange that. May I have your name and a callback number?
  4. Ludmila (caller)
    Ludmila Stachowiak, 630-555-0147.
  5. Penny
    Thank you, Ludmila. Do you have an existing plan you would like to discuss, and will anyone be joining you?
  6. Ludmila (caller)
    I don’t have a plan yet. My daughter will come with me.
  7. Penny
    I’ll note that you’d like to discuss a plan for yourself and bring your daughter. The director can explain the choices at your appointment.

    A fact from the knowledge pack, used on the call.

  8. Ludmila (caller)
    Would next Thursday afternoon work?
  9. Penny
    The director has a planning appointment at 2 p.m. on Thursday. Would you like that time?
  10. Ludmila (caller)
    Yes, please.
  11. Penny
    Your appointment is booked for Thursday at 2 p.m. I have your callback number and a note that your daughter will join you. I’ll send the confirmation and the office directions.
In the log
Caller
Ludmila Stachowiak · 630-555-0147
Purpose
Pre-need planning for herself
Attending
Caller and daughter · no existing plan
Appointment
Thursday · 2 p.m. · planning consultation
Written to your calendar
Every line she said is in your log with the fields she captured beside it.
Before her first call

Planning questions and first-call details prepare the director

From the funeral home knowledge pack

  • First calls: who makes them (family, hospice, a nursing facility, a hospital, the medical examiner) and the fields the director needs before a removal.
  • Pronouncement and release: hospice deaths, attended and unattended deaths, and when 911 and the medical examiner or coroner come before the funeral home.
  • Removals from a home, a facility, or a hospital morgue, and why the timing is the director’s to state.
  • The arrangement conference: what the family brings (vital statistics for the death certificate, clothing, photographs, a veteran’s DD-214) and who should attend.
  • Burial, cremation, direct cremation, and green burial, and the authorizations cremation requires from the next of kin and the medical examiner.
  • Death certificates, certified copies, and the permits the funeral home files with the county and the state.
  • Pre-need plans and funded prearrangements, insurance assignments, and transferring a plan from another home.
  • The FTC Funeral Rule: price information given over the phone when a caller asks, the General Price List, and itemized pricing.
  • Veterans’ benefits: the burial flag, military honors, and national cemetery eligibility, plus the Social Security notification.
  • Vendor calls: florists, clergy, cemeteries, vault companies, and the obituary desk, and the newspaper’s deadline.
Penny, on a call
I’ll note that you’d like to discuss a plan for yourself and bring your daughter. The director can explain the choices at your appointment.
The topics in the list are why she can say this.
On your website

A family can ask about planning before the first call is needed

wrenfieldfuneralhome.com
Wrenfield Funeral Home
  • Services
  • Hours
  • About
  • Contact
Penny
Chat with Wrenfield Funeral Home
Visitor
Can I arrange an appointment to talk about planning ahead? I’d like my daughter to join me.
What Penny does
Penny asks for the caller’s name and contact details, who the plan is for, and whether there is an existing arrangement to discuss. She offers the director’s approved planning times and includes both attendees in the appointment notes.
Write a message
The chat follows the same rules as the phone line, so a visitor gets the answer a caller would.
Where it lands

Pre-need appointments use the director’s approved calendar openings

  • Google Calendar
  • Outlook
  • HubSpot
  • Zapier

Connect Zapier or signed webhooks to send the captured details to the tools your office uses.

Questions

The practical details behind a first-call handoff

Send setup or plan questions to support@pennyassistant.com.

Google Calendar or Outlook, because pre-need appointments and arrangement conferences go straight onto the director’s calendar while the family is on the phone. HubSpot, if you track pre-need inquiries as leads. Zapier and signed webhooks carry the call record, with the decedent’s name and the fields she captured, into the case-management software your home runs on. Slack or Teams alerts reach the on-call director on the channel he watches at night.

Give Penny a call before you forward yours.

Try the HVAC demo, then set up Penny for your business. Your account includes 14 days of Pro; Free keeps your website chat after the trial.

14 days of Pro included. No credit card.