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AI receptionist for general contractors

Your estimator gets the project scope before the walkthrough when Penny runs your contractor answering service.

A homeowner asking about a kitchen remodel needs a walk-through with useful scope behind it. Penny captures what they want changed, the build year, and any permit question for your estimator. Active clients get the job update you posted while your crew finishes a pour or inspection.

A question she asks

“Is this a permit job, and who’s pulling it?” Penny asks before she books the walk-through.

Try Penny free

14 days of Pro included. No credit card.

Or call her from your phone: (630) 297-4128

The demo line

Run a remodeling inquiry through your own account’s estimator questions

The live demo uses Summit Heating, a fictional HVAC business. Listen to her intake here; test your own trade’s rules in your Penny account.

(630) 297-4128
  • Tell her you want your kitchen gutted and listen for the questions she asks before she offers a slot.
  • Ask her what a bathroom remodel runs per square foot. She gives you the walk-through reason and no number.
  • Say you are the drywall sub and the inspector failed the rough-in. She takes the address and what is blocked and flags it urgent.
  • Mention the house was built in 1962 and see what she notes for the estimator.
Quotes

Your estimator puts the repair price in writing after the walkthrough

She never quotes

  • A price, a rate, a per-square-foot figure, or a ballpark, even when the caller names one and asks her to confirm it
  • Whether a wall is load-bearing or a space is safe to open up
  • Whether a permit is required, or what the code calls for
  • A start date, a completion date, or whether you will take the job
  • A license number, a policy number, a bond number, or a coverage amount
  • Deposit amounts, draw schedules, retainage, or anything about a lien

What she does instead

Penny tells the caller a real number depends on existing conditions, measurements, selections, and sub bids that nobody can see over the phone. She states your estimate-fee policy if you have set one, captures the scope in the caller’s words, and books the walk-through on the estimator’s calendar.

She books the visit during the call. The price comes from the visit.
Example calls

Each project call reaches the right person

  1. Everyday call

    A homeowner wants a kitchen-remodel estimate.

    The caller hears

    Do you have drawings yet, and what would you like changed?

    Penny does

    Captures the scope, project address, and timeline for an estimator walkthrough.

  2. Everyday call

    An active client asks whether the crew is coming tomorrow.

    The caller hears

    What name and job address is the project under?

    Penny does

    Follows your verification rule and reads the customer-facing status your office posted.

  3. Everyday call

    A past client has two items left on the punch list.

    The caller hears

    Which items are still outstanding, and what project are they part of?

    Penny does

    Records each item and follows your approved return-visit or project-manager callback rule.

  4. Needs attention

    A delivery is holding up the crew at an active job.

    The caller hears

    What is the job address, which delivery is delayed, and who is waiting on it?

    Penny does

    Flags the blockage to your project manager or superintendent using your priority contact rule.

Your intake questions, booking permissions, and contact rules decide the next step. Read the emergency rules.
A call, written out

A kitchen-remodel inquiry reaches the estimator with the build year

A kitchen-gut-and-addition inquiry at 12:40 on a pour day, qualified with the scope, the permit question, and the build year, and booked onto the estimator’s calendar.

pennyassistant.com/calls
Inbound call · Marrowfen Build & Remodel
Answered by Penny · transcript
  1. Penny
    Marrowfen Build & Remodel, this is Penny. What can I do for you?
  2. Oksana (caller)
    Hi. We want to gut our kitchen and push the back wall out a few feet. I’m trying to get someone out to look at it.
  3. Penny
    I can set up the walk-through. Can I get your name, the address of the house, and the best number to reach you?
  4. Oksana (caller)
    Oksana Vrabel, 41 Hollinsmere Road in Naperville. This number is fine.
  5. Penny
    Thanks, Oksana. Is this still at the idea stage, or do you have drawings from an architect or a designer?
  6. Oksana (caller)
    We have a sketch from a designer, nothing stamped. Is that a problem?
  7. Penny
    Not for the walk-through; the estimator will want to see it, so have it handy. I’ll put the permit question on the ticket for the estimator. Has anyone talked to the building department yet, or would you expect us to handle that?
  8. Oksana (caller)
    We’d want you to handle it. Roughly what does a kitchen like this run? Another contractor said sixty-something.
  9. Penny
    I can’t give you a number, and I’d rather not guess. A real figure depends on what’s behind those walls, the measurements, and the sub bids, and the estimator gets all three at the walk-through. Do you know what year the house was built?
  10. Oksana (caller)
    1961, we think.
  11. Penny
    I’ll note the build year and the wall question for the estimator. A wall’s structural role needs an on-site assessment before anyone removes it. For the walk-through I have Wednesday at 10 in the morning or Thursday at 2, and it runs about an hour.

    A fact from the knowledge pack, used on the call.

  12. Oksana (caller)
    Wednesday at 10 works. We’d like it done before Thanksgiving, if that’s realistic.
  13. Penny
    You’re set for Wednesday at 10 at 41 Hollinsmere Road: kitchen gut with a rear bump-out, designer sketch in hand, house from 1961, and a Thanksgiving target the estimator will speak to on site. You’ll get a text with the details in a moment.
  14. Oksana (caller)
    Perfect, thank you.
In the log
Name
Oksana Vrabel
Project address
41 Hollinsmere Rd, Naperville
Scope
Kitchen gut · rear bump-out · designer sketch · built 1961 · permit question for estimator
Walk-through
Wednesday · 10:00 AM · about an hour
Written to your calendar
Every line she said is in your log with the fields she captured beside it.
Before her first call

Permit and material questions arrive flagged for the site visit

From the contractors knowledge pack

  • GC versus sub versus handyman, and which world a caller is in: a residential remodel, a ground-up build, or a commercial tenant improvement.
  • New lead, active client, or past client, told apart by whether the caller talks about the rough-in as if you already know them.
  • Estimate, quote, bid, and proposal, and which one the caller is asking for before she books the visit.
  • Why a real number needs a walk-through: existing conditions, measurements, selections, and sub bids no one can see over the phone.
  • Rough-in, dry-in, trim-out, punch list, substantial versus final completion, and the certificate of occupancy.
  • Change orders, draws, retainage, and lien waivers, recognized and routed to you, never interpreted.
  • Permits, plan check, inspections, and who pulls the master permit, flagged for the estimator rather than ruled on.
  • COI requests, additional-insured endorsements, and license verification on the state board, captured with where to send them.
  • Gas, CO, collapse, fire, a struck line, and an injury on site: everyone out, 911, then you, with no reassurance in between.
  • Load-bearing walls and structural-safety questions, captured for a qualified on-site assessment.
Penny, on a call
I’ll note the build year and the wall question for the estimator. A wall’s structural role needs an on-site assessment before anyone removes it. For the walk-through I have Wednesday at 10 in the morning or Thursday at 2, and it runs about an hour.
The topics in the list are why she can say this.
If you tried one already

For the owner who tried an AI receptionist once, turned it off, then went back to voicemail

You turned it off for one of three reasons, and you can probably name yours. It booked “remodel” with no address and no callback number. It gave a homeowner a per-square-foot figure you had never set, and you spent the walk-through walking it back. Or it handled a sub calling about a failed rough-in inspection the same way it handled someone asking about your hours.

Penny will not book a walk-through without the project address, the scope in the caller’s words, and a callback number. She asks whether drawings exist and whether the caller expects you to pull the permit, then writes the answers on the ticket for your estimator. She sorts a new lead from an active client from a sub before she offers a slot, and a stalled jobsite gets flagged urgent to you instead of waiting in a queue. A price, a start date, and a load-bearing call are three things she leaves to you, because they are yours.

Every call sits in your log with the transcript and the fields she captured. Read a week of them. If she sorted one into the wrong bucket, tell us which, and you will see the rule that fixes it.

Status calls

The client asking “is the crew coming?” hears your posted update

An active client who calls at 7:15 to ask whether the crew is coming does not need to be qualified again. You set the status from the dashboard. Penny asks for the name on the contract and job address, then follows your verification rule before reading the status word for word. If verification fails, she takes a message.

pennyassistant.com/dashboard/status
Is it ready?
Client
Okonkwo · 88 Tamarack Lane
Stage
Rough-in passed · insulation Monday
Crew on site today
No · drywall starts Wednesday
Owner note
Tile allowance selection due Friday
Read from your status board
She answers from the status you or your shop system set that morning.
On your website

A website visitor’s project starts with the scope you need

marrowfenbuildandremodel.com
Marrowfen Build & Remodel
  • Services
  • Hours
  • About
  • Contact
Penny
Chat with Marrowfen Build & Remodel
Visitor
do you do ADU conversions? we have a detached garage and want to know if it’s even possible
What Penny does
Answers from your services page that you do garage and ADU conversions, asks for the address, the garage’s rough size, and whether water and power already run to it, and books the walk-through. Whether the lot allows it is a question for the estimator and the building department, and she says so instead of guessing.
Write a message
The chat follows the same rules as the phone line, so a visitor gets the answer a caller would.
Your numbers

Estimate the value of a missed call using your own typical project fee

Change the three numbers to yours. The default job value comes from a named source, dated.

Default job value $390, from HomeAdvisor — average cost to hire a handyman (as of 2022-02-22). Change it to yours.

Potential job revenue

If you miss 4 calls a week and book 40% of them at $390 a job, those jobs would represent about

$2,702/month

This is estimated gross revenue, not measured lost revenue or profit. Some missed callers may still book with you. Change the assumptions to match your call records.

Penny starts at $29 a month, billed annually. At this job value, one booked job brings in enough revenue for the annual Starter subscription. Allow for extra usage charges and subtract job costs when estimating profit.
The result is your own arithmetic from the three numbers above.
Where it lands

A Jobber request carries the scope beside the estimator’s calendar appointment

  • Jobber
  • Google Calendar
  • QuickBooks
  • Zapier

Connect Zapier or signed webhooks to send the captured details to the tools your office uses.

Questions

What contractors want settled before forwarding the work phone

Send setup or plan questions to support@pennyassistant.com.

Google Calendar or Outlook supplies the estimator’s appointment times. The field-service intake is separate: Jobber receives a Request, and Housecall Pro receives a customer and unscheduled job for your team to review. The scope, address, permit question and build year go with the record. QuickBooks can receive the customer; HubSpot or Salesforce can receive the lead. Zapier and signed webhooks cover a custom workflow.

Give Penny a call before you forward yours.

Try the HVAC demo, then set up Penny for your business. Your account includes 14 days of Pro; Free keeps your website chat after the trial.

14 days of Pro included. No credit card.