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AI receptionist for insurance agencies

24/7 insurance agency answering service: keep your producers free for clients.

A contractor needs a certificate, a family wants to review an upcoming renewal, and your producers are already with clients. Penny captures what each caller needs and connects them with the right account manager or approved appointment. Loss notices follow your agency’s reporting rules.

A question she asks

Penny asks what the caller wants to insure and when the policy renews, then offers an appointment with the producer who handles that line.

Try Penny free

14 days of Pro included. No credit card.

Or call her from your phone: (630) 297-4128

The demo line

Practice a coverage question in the account configured for your agency

The live demo uses Summit Heating, a fictional HVAC business. Listen to her intake here; test your own trade’s rules in your Penny account. The industry transcripts are scripted examples.

(630) 297-4128
  • In your agency account, ask for a homeowners renewal review and check that the renewal date reaches the assigned producer.
  • Request a certificate for a new contract and listen for the holder and job-date questions.
  • Ask about a payment and check that Penny uses your approved service route without taking card details.
  • Test a loss report and confirm that safety guidance and your agent-contact rule take precedence when needed.
Intake

The right questions prepare the producer’s callback

Penny starts with the reason for the call, then follows the question list for that request. Your agency supplies the routing and appointment rules; licensed staff handle quotes, coverage, and policy changes.

  1. 1

    She asks: What can we help with today?

    Why she asksA quote, certificate, billing question, and loss notice each need a different agency contact and set of details.

  2. 2

    She asks: What is your name and the best callback number?

    Why she asksThe assigned producer or account manager receives a reachable contact with the request.

  3. 3

    She asks: For a quote or review, what do you want to insure and when does it renew?

    Why she asksThe line and renewal date help your agency choose the producer and prepare for the conversation.

  4. 4

    She asks: For a certificate, who is the holder and when is it needed?

    Why she asksThe account manager gets the requested holder, job date, and any wording to review before issuing it.

  5. 5

    She asks: For an existing policy, do you have its number or the address on the policy?

    Why she asksThese help authorized staff locate and verify the record. Penny does not read policy details back to the caller.

  6. 6

    She asks: For a loss, are you safe, when did it happen, and what was damaged?

    Why she asksImmediate danger gets emergency guidance before intake. The agent receives the caller’s description and date without a coverage decision.

The script is yours. Add a question and she asks it on the next call.
Example calls

Route each agency request to the right person

  1. Everyday call

    A homeowner wants to compare an upcoming renewal.

    The caller hears

    What do you want to insure, who is your current carrier, and when does it renew?

    Penny does

    Records the line and renewal date, then offers a call with the appropriate licensed producer.

  2. Everyday call

    A contractor needs a certificate for a new job.

    The caller hears

    Who is the certificate holder, and what is the job date?

    Penny does

    Captures the requested holder, wording, and timing for the account manager to review and issue.

  3. Everyday call

    A policyholder wants help with a payment question.

    The caller hears

    I can pass that question to your account manager or share the carrier’s payment contact.

    Penny does

    Routes the service request without taking card details or stating a policy’s current status.

  4. Needs attention

    A caller reports a loss that is still in progress.

    The caller hears

    Are you somewhere safe, and what is the best number for our agent to reach you?

    Penny does

    Gives emergency guidance first when needed, then routes the reported loss to your on-call agent under your policy.

Illustrative calls. Your intake questions, booking permissions, and contact rules decide the next step. Read the emergency rules.
A call, written out

A homeowners renewal gets the right producer and a calendar time

Illustrative call for a fictional agency: a homeowners renewal review is booked with the assigned producer, with the umbrella-policy and pricing questions attached.

pennyassistant.com/calls
Inbound call · Harrowgate & Sayer Insurance
Answered by Penny · transcript
  1. Penny
    Harrowgate & Sayer Insurance, this is Penny. How can I help?
  2. Odalys (caller)
    Our homeowners policy renews next month. I’d like to compare options and ask about an umbrella policy.
  3. Penny
    I can book a review with the producer who handles homeowners. What is your name and the best number to reach you?
  4. Odalys (caller)
    Odalys Brankovic, 630-555-0144.
  5. Penny
    Thank you. What is the property address, your current carrier, and the renewal date?
  6. Odalys (caller)
    2260 Kingsbury Court in Lombard. We’re with Northfield Mutual, and it renews October 1.
  7. Penny
    I’ll note a homeowners renewal on October 1, your current carrier, and your question about adding an umbrella policy. Sigrun handles those reviews.

    A fact from the knowledge pack, used on the call.

  8. Odalys (caller)
    Can she tell me whether combining them would change the price?
  9. Penny
    I’ll include that question for her to review. She has appointments on Tuesday at 8:45 or 10:30. Which works for you?
  10. Odalys (caller)
    Tuesday at 8:45, please.
  11. Penny
    Your review with Sigrun is booked for Tuesday at 8:45. She has your address, renewal date, current carrier, and umbrella-policy question. I’ll text the confirmation.
In the log
Name
Odalys Brankovic · 630-555-0144
Property
2260 Kingsbury Court, Lombard
Review
Homeowners · Northfield Mutual · October 1 renewal
Appointment
Tuesday · 8:45 a.m. · Sigrun
Question
Umbrella policy and combined pricing
Written to your calendar
Every line she said is in your log with the fields she captured beside it.
Before her first call

The producer receives the renewal date and requested line of coverage

From the insurance knowledge pack

  • Personal lines (auto, homeowners, renters, umbrella) and commercial lines (general liability, BOP, workers’ compensation, commercial auto), and which producer or account manager takes each.
  • The first-notice-of-loss fields a carrier’s claims desk wants: policy number, date of loss, location, description, injuries, other parties, police report number.
  • Declarations-page vocabulary: named insured, limits, deductible, the separate wind-and-hail deductible, endorsements. Recognized and routed, never interpreted for the caller.
  • Certificates of insurance: certificate holder, additional insured, waiver of subrogation, and the ACORD 25 form the account manager issues.
  • Quote intake: the renewal date (the X-date), the current carrier, prior claims, drivers and VINs, and what the producer needs before rating.
  • The claims path after the notice: agency versus direct-to-carrier reporting, adjuster assignment, ACV versus RCV, and the duty to mitigate with receipts for emergency repairs.
  • Storm-chaser, assignment-of-benefits, and public-adjuster solicitations after a weather event, and why no policy information leaves the agency through the phone.
  • Billing calls: grace periods, cancellation for non-payment, reinstatement, mortgagee-billed policies, and where a “did my payment post” call is routed.
  • Commercial service requests: loss runs, endorsements to add a driver or a vehicle, and the effective-date question that goes to a licensed person.
  • Privacy rules on nonpublic personal information under GLBA and state law, and what they mean for a receptionist who never reads a policy back.
Penny, on a call
I’ll note a homeowners renewal on October 1, your current carrier, and your question about adding an umbrella policy. Sigrun handles those reviews.
The topics in the list are why she can say this.
What is kept

Capture useful request details while protecting policy information

Stored

  • The caller’s name, callback number, and the policy number or policy address they give
  • The requested line, renewal date, and certificate or service-request details
  • For a loss: the date, reported damage, other parties, and injury yes/no flag without treatment details
  • The transcript and request summary, kept for the retention period you set

Not stored

  • Social Security numbers, driver’s license numbers, and dates of birth, which she asks callers not to read out
  • Card numbers and bank account details, because she never takes a payment
  • Any policy or claim detail released to a third party, because she releases none

Penny confirms nothing about a policy to the person on the line. She records what the caller reports and passes it to a licensed agent, who verifies the caller and the coverage. Redaction and retention controls sit on the Business plan, and a data processing agreement is available on request for your E&O carrier and your state privacy review.

You set what she keeps and what she leaves out of the record.
On your website

A quote inquiry can reach a producer after the agency closes

harrowgateandsayerinsurance.com
Harrowgate & Sayer Insurance
  • Services
  • Hours
  • About
  • Contact
Penny
Chat with Harrowgate & Sayer Insurance
Visitor
Do you write commercial auto for a landscaping company? Three trucks, two trailers, and my renewal is in November.
What Penny does
Answers from your site that you write commercial auto, asks who carries the fleet now, how many drivers are on it, and whether general liability renews at the same time, then books the commercial producer and puts the November X-date on the lead. She does not quote a premium.
Write a message
The chat follows the same rules as the phone line, so a visitor gets the answer a caller would.
Where it lands

Each request reaches your CRM with the producer callback details

  • Salesforce
  • HubSpot
  • Outlook
  • Google Calendar
  • Zapier

Connect Zapier or signed webhooks to send the captured details to the tools your office uses.

Questions

What agency owners ask about everyday policyholder service

Send setup or plan questions to support@pennyassistant.com.

Google Calendar or Outlook holds approved producer appointments. Salesforce or HubSpot can receive quote, service, and loss-intake fields through your configured CRM workflow. Zapier and signed webhooks carry the captured request details into other agency tools, with the caller and assigned contact attached.

Give Penny a call before you forward yours.

Try the HVAC demo, then set up Penny for your business. Your account includes 14 days of Pro; Free keeps your website chat after the trial.

14 days of Pro included. No credit card.