Penny is built one trade at a time.
Your callers need a receptionist who understands the work. Penny uses your trade’s intake questions on the phone and your website, then follows your rules for booking and reaching your team.
The phone is still where the work comes in.
For a local service business, the phone is the front door. A homeowner wants to book annual maintenance. A tenant needs an appliance repaired. A customer has a question about an estimate. Those calls arrive while you are under a sink, on a roof, or already talking to another customer. A useful first conversation can put a visit on the calendar and give your team the details to prepare.
The questions change with the work. A plumber asks whether the customer already has the new faucet. A property manager needs the building and unit number. A heating shop needs to know what equipment the maintenance visit covers. Those details belong in the intake rules before the first customer calls. Reported emergencies also have their own instructions, with safety guidance before ordinary intake.
So we built Penny one trade at a time. For each line of work she has a knowledge pack, with the vocabulary, the common calls, and the questions a good service desk asks, and a rulebook, with the intake fields, booking permissions, safety rules, and the things she must never say. You can see the questions and rules on each industry page, with source references behind the trade knowledge. Then you add your own rules on top: your hours, your service area, your calendar, and who receives each kind of request.
When a caller asks, Penny says she’s an automated assistant, and when she doesn’t know something she takes a message instead of guessing.
What your business can expect from Penny.
Each published industry page has a knowledge pack with service vocabulary, intake questions, and safety boundaries drawn from sources for that trade. The page shows the questions Penny asks and the boundaries she follows.
Your hours, your service area, what she may quote and what she may not, who gets woken up and when. You write the rulebook in plain English and Penny keeps to it on every call.
Call recordings, transcripts, leads, and messages belong to you. We encrypt them and never sell them, and on Business you set how long they are kept.
Phone plans include round-the-clock answering. Your after-hours rules tell Penny which calls need the on-call person and which can wait for a routine appointment.
The company
Penny is made by Penny Labs LLC, a software company founded in 2026 by Alex Lopatin and operated from the United States. Questions about the company or the product: support@pennyassistant.com.
How we document Penny and compare services
Penny publishes the product pages, guides, and comparisons on this site. Penny Labs LLC is responsible for that content. Our comparisons explain Penny alongside other services; they are written by the company selling Penny. They compare published plan terms, not results from a comparative trial of call quality.
Competitor pricing and feature claims link to the provider’s own pages with a date checked. Research claims link to the original publication and explain the sample or limits that affect the conclusion. Penny’s own plan details are on the pricing page. Provider terms can change after a comparison is published; check the linked source before buying.
The call transcripts and business names in demonstrations are fictional examples of how a configured account can handle a request. They are not customer testimonials. Calculators use the assumptions you enter and the sources shown beside them; their results are estimates, not measured customer revenue or a promise of additional jobs. Industry examples describe reception and intake, with professional decisions left to the business’s qualified team.
To report a correction, email support@pennyassistant.com with the page URL, the statement in question, and a source we can check. We review reported errors and update the affected copy and source date when a correction is needed.
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