Penny

AI receptionist for roofing companiesThe roofing answering service that answers the storm

When hail rolls through, every phone in town rings at once. Penny answers every call in one ring — dozens in a day, in parallel — captures the damage details, and books the inspection while your crews stay on the roof.

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Don’t take our word for it

Call Penny right now.

This is a live line answered by Penny herself — not a recording. Hear how fast she picks up and how she handles a real conversation.

(224) 257-3735
  • Call the demo line and book an appointment — listen to her capture your name, number, and reason for calling, step by step.
  • Talk over her mid-sentence — she stops, listens, and picks the thread right back up.
  • Ask her point-blank whether she’s a real person — she won’t pretend.
Phones in roofing

The calls roofing companies actually miss.

The morning after the hailstorm

When a storm rolls through, every homeowner on the block calls at once — and the calls you miss book with whichever roofer picked up. Penny answers them all, in parallel, with no busy signal.

Nobody answers a phone on a ridge line

Your crew is two stories up with a nail gun running. Penny takes the calls they can’t, captures the details, and texts you the summary before anyone’s off the ladder.

An active leak is not a gutter quote

The caller with water spreading across the ceiling needs you today; the caller pricing gutters can wait until Tuesday. Penny asks the question, flags the emergency, and books them both into the right slots.

Storm callers come with claim questions

Post-storm callers want to know what insurance will cover. Penny captures the carrier, claim number, and damage details for your file — and leaves the claims advice to you.

Listen in

A real roofing call, booked end to end.

A post-storm leak call, answered and booked end to end — while the whole crew was still on a roof across town.

pennyassistant.com/calls/live · 00:48
Inbound call · Caprock Roofing
Penny is speaking · transcribing live
Penny
Thanks for calling Caprock Roofing — this is Penny. How can I help today?
Renee (caller)
That storm last night — there’s a brown stain on my bedroom ceiling and I think it’s getting bigger.
Penny
Let’s get someone up there to look. Can I grab your name and the address?
Renee (caller)
Renee Calloway, 412 Pecan Hollow Lane.
Penny
Got it, Renee. Is water still coming in right now — one spot, or more than one?
Renee (caller)
Just the one spot, and it slowed down once the rain stopped.
Penny
Okay — I’ll flag it as an active leak so the crew comes prepared. Do you happen to know roughly how old the roof is?
Renee (caller)
We bought the place eight years ago and it wasn’t new then.
Penny
That helps, thank you. I can get an inspector out tomorrow at 8 AM, or Thursday at 1 PM — which works better?
Renee (caller)
Tomorrow morning, please.
Penny
Booked — tomorrow at 8 AM. Your text confirmation is on the way. If that stain spreads tonight, call back any time — I’m always on.
Renee (caller)
Will do. Thanks.
Penny
You’re welcome, Renee. We’ll see you in the morning.
Captured automatically
Name
Renee Calloway
Service address
412 Pecan Hollow Ln
Reason for call
Active leak · ceiling stain, one spot
Appointment
Tomorrow · 8:00 AM
Synced to Jobber & calendar
Do the math

What does voicemail cost you?

Plug in your own numbers — the defaults are sourced, not invented.

Default job value: $1,171 HomeAdvisor — average roof repair cost (as of 2025-12-11). Adjust to your numbers.

What voicemail costs you

If you miss 5 calls a week and close 40% of them at $1,171 a job, voicemail is costing you about

$10,141/month
Penny starts at $29/month — about one booked job pays for a whole year of her answering.
The playbook

How Penny handles Roofing calls.

This is documentation of what she actually does — configured to your services, your calendar, your rules.

What she asks every caller
  • Name, callback number, and property address
  • Leak status — is water still coming in, one spot or several?
  • What the caller can see: missing shingles, hail dents, ceiling stains
  • Roof age and material, if the caller knows them
  • Open insurance claim — carrier and claim number for the file
What she books on the spot
  • Active-leak calls into your same-day slots when the calendar shows them open
  • Storm-damage inspections, stacked back to back on surge days
  • Estimate appointments for repairs, replacements, and gutters
What she hands to a human
  • Water pouring in or a sagging ceiling — warm-transferred under your emergency rules
  • Adjusters, commercial property managers, and anything you’ve marked owner-only
  • Anyone who asks for a real person — straight transfer, no runaround
After hours

Penny answers 24/7. Storms don’t keep business hours — active leaks go to your on-call slots or warm-transfer under your rules; estimates get booked for the morning.

Works with
JobberHouseCall ProGoogle CalendarQuickBooks
Beyond answering

One receptionist, every call handled.

Answers every call, 24/7

Penny picks up on the first ring — nights, weekends, lunch breaks, and when you’re already on the other line.

Books jobs to your calendar

She checks real availability, offers slots, and writes the appointment straight into the calendar you already use.

Captures every lead

Name, number, address, and the reason they called — logged and pushed to your CRM before they hang up.

Answers the everyday questions

Hours, pricing, service areas, “are you open today?” — Penny answers FAQs and escalates the calls that need you.

Plays nice with your stack

Books into the tools you already run on.

Appointments land in your calendar, leads flow into your CRM, and your team gets pinged — automatically, the moment a call ends.

GGoogle CalendarJJobberHHouseCall ProSServiceTitanZZapierCCalendlyQQuickBooksHHubSpotSSalesforceOOutlookTTwilioSSlack
…and 5,000+ more apps through Zapier.
Roofing questions

What roofing companies ask us.

Still curious? Penny can answer your questions too — give her a call.

Yes — she answers in parallel, so the tenth caller of the hour gets the same one-ring pickup as the first. Active leaks get flagged urgent, inspections get booked straight into your calendar, and you get a text summary for each call. The roofer down the street never gets your missed calls.

She’s set up on your services, so she talks the way your callers do — missing shingles, hail damage, flashing, decking, tear-offs. She won’t diagnose a roof from the ground or quote a price you haven’t configured, but she captures exactly what the caller is seeing so your inspector shows up prepared.

Penny captures the carrier, claim number, and damage details, then books the inspection — that’s the part that wins the job. She doesn’t give claims advice or promise what an adjuster will approve; that conversation stays with you.

That’s your call — you choose how Penny introduces herself. What she never does is lie: ask her if she’s a real person and she says she’s an automated assistant, then gets back to booking the inspection. After a storm, callers care about who shows up, not who picked up.

Yes — Penny is fully bilingual. She answers in English or Spanish, matching the caller, so your Spanish-speaking customers get the same one-ring pickup and instant booking.

She warm-transfers urgent calls to you or your on-call lead and takes a detailed message for the rest — then texts you the summary right away. Nothing sits in a voicemail box waiting for somebody to climb down and check it.

Penny is $29 a month to start (60 minutes included) and tops out at $199 for 500 minutes. Human answering services charge by the minute, per agent — the answering service cost guide has the side-by-side math.

More trades

Penny works where the phone rings.

Stop sending customers to voicemail.

Give Penny your number and let her answer the next call. You’ll have her booking jobs before your coffee’s cold.

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