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Compare Smith.ai’s live receptionists with Penny’s intake for your trade.

Published by Penny · Updated · Sources and corrections

Penny asks the questions your trade needs and books the visit while you work. Smith.ai’s live service puts a person on the line. Compare the intake, booking, and bill below; this page covers Smith.ai’s live plans, separately from its AI offering.

14 days of Pro included. No credit card.

Who each one is for

Start with who you want answering.

Choose a live receptionist if having a person handle the conversation is a requirement. Smith.ai offers human receptionists as well as a separate AI product; ask for the live-service quote when using this comparison.

Penny is an AI receptionist with a reference for your trade and your business rules. For an electrician, that means recording which outlet stopped working and any reported warning signs without walking the caller through an electrical repair. She can book an allowed visit on Google Calendar or Outlook during the call.

Side by side

What the two plans include.

Smith.ai facts come from the live-service pricing page linked below. Penny’s higher-tier features are marked where they appear.

 Penny (AI)Smith.ai (live plans)
Who answersAI receptionistHuman receptionists on the live plans compared here
Call instructionsTrade knowledge pack, website information, and your business rulesCustom lead criteria and business-specific intake
Entry subscription$29/mo billed annually; $35 monthly; 100 min$300/mo · 30 calls
Overage$0.24–$0.29/minute depending on plan$11.50/call Starter; $10.50 Basic; $8.50 Pro
Appointment bookingGoogle Calendar or Outlook on Starter and higherScheduling offered as a per-call add-on
English and SpanishBoth on every phone plan; can switch during the callBilingual answering available; dedicated Spanish line priced separately
24/7Every phone plan; no separate after-hours surchargeIncluded on live plans without an after-hours premium
SpamScreens spam; phone usage follows the plan’s minute allowanceNo charge for qualifying spam when forwarded caller ID is passed through
TransfersSingle destination on Starter; warm transfer and on-call rotation on Pro+Included destinations vary by plan; additional routing available

Smith.ai pricing as of 2026-09-07, from Smith.ai live receptionist pricing. Providers change pricing without notice; spot an outdated number and we will fix it.

The pricing model

Count calls for Smith.ai. Count minutes for Penny.

Smith.ai’s live entry plan is $300/mo · 30 calls; extra-call rates are $11.50/call Starter; $10.50 Basic; $8.50 Pro, as of 2026-09-07. Its pricing page also lists per-call feature add-ons. Use billable call count and the features you need when estimating the total.

Penny’s annual plans work out to $29, $99, or $249/month with 100, 375, or 1050 minutes. Additional minutes cost $0.24–$0.29 each, depending on plan. Longer calls and a busy month can raise that total.

Compare a normal month and your busiest month on both services. Use call count for Smith.ai and talk time for Penny, including the charges beyond each allowance.

See the full breakdown of human and AI pricing in the answering service cost guide, or compare more options on the compare hub.

When Smith.ai fits better

Choose the live service when you want a person answering.

A human receptionist may suit conversations that require discretion or a more flexible intake discussion. Compare Smith.ai’s live plan with the call count, add-ons, and transfer destinations your office needs.

A per-call allowance can also suit longer conversations. Check the provider’s reasonable-use terms before assuming any call length is included.

When Penny fits better

Let callers book during your next service visit.

Penny suits an owner who wants routine intake and calendar booking handled during the call. She asks for the required details, checks the appointment rules, and writes an available slot to your connected calendar. When a visit needs your approval first, she records the request.

Use Pro or higher for an on-call rotation and a warm handoff. Configure the people who receive calls, then test the transfer and the unanswered-call fallback before forwarding your main line.

The demo line

Call Penny and try it

The live demo uses Summit Heating, a fictional HVAC business. Listen to her intake here; test your own trade’s rules in your Penny account. The industry transcripts are scripted examples.

(630) 297-4128
  • Ask the shared HVAC demo about an AC that runs without cooling the house.
  • Ask for an appointment and listen for the available time and confirmation.
  • Switch to Spanish during the conversation. Test your own trade during the Pro trial.
Pricing

Free website chat. Phone answering from $29 a month.

Every paid plan comes with trade knowledge, your intake questions, and calendar booking. Bigger plans add minutes, on-call dispatch, integrations, texting, and reporting.

Billed annually, ~17% less than month to month.

Starter
For an owner who needs calls answered and appointments booked.
$29/mo

100 phone minutes a month · $348 billed annually

  • Everything in Free
  • 100 phone minutes a month
  • $0.29/min after that
  • Unlimited website chat without the Penny mark
  • Calendar booking in Google or Outlook, on phone and chat
  • Your trade’s emergency rules and a transfer number
  • Call log with transcripts; Zapier and webhooks
Free for 14 days
Pro
For a crew that shares on-call coverage and needs details in its field-service tools.
$99/mo

375 phone minutes a month · $1,188 billed annually

  • Everything in Starter
  • 375 phone minutes a month
  • $0.27/min after that
  • On-call schedule and dispatch; warm transfer
  • Jobber, Housecall Pro, ServiceTitan, HubSpot, Salesforce
  • Text confirmations, missed-call text-back, photo-by-text
  • Multiple numbers and locations; custom workflows
Business
For an office that needs reporting, data controls, and guided setup.
$249/mo

1050 phone minutes a month · $2,988 billed annually

  • Everything in Pro
  • 1050 phone minutes a month
  • $0.24/min after that
  • Analytics and reporting; API and export
  • Compliance mode (PHI-minimized, retention, BAA)
  • Priority support and guided setup

14 days of Pro included. No credit card.

Free$0/mo

Chat on your website. 100 conversations a month.

  • 100 chat conversations a month
  • A small “answered by Penny” mark on the widget
  • Appointment requests you confirm
  • English and Spanish
  • Answers from your website and your trade’s knowledge
  • Lead capture, with an email after every conversation

Phone answering, live booking, and call transfers begin on Starter.

Try Penny free
EnterpriseFrom $3,000/yr

From $3,000 a year, with custom volume and a named account team.

  • Everything in Business
  • Custom phone volume
  • $0.21/min after that, the lowest rate
  • Unlimited website chat
  • A dedicated account team and SLAs
  • Custom integrations and onboarding

Billed annually on a custom contract.

Talk to us

No setup fee. Keep your number and cancel from billing. Enterprise uses a custom annual contract.

Smith.ai vs. Penny

Before switching from Smith.ai’s live service.

Listen to the shared HVAC demo, then test your own business during the Pro trial.

Start with the type of service you need. This page compares Penny’s AI receptionist with Smith.ai’s live receptionists. Penny is a candidate if you want trade intake and calendar booking handled by AI; a live service fits if every call must begin with a person. Smith.ai also has AI offerings, which need their own plan comparison.

Give Penny a call before you forward yours.

Try the HVAC demo, then set up Penny for your business. Your account includes 14 days of Pro; Free keeps your website chat after the trial.

14 days of Pro included. No credit card.